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Contemporary and chic, CMEO COLLECTIVE’s vision is to supply experimental designs to dictate future taste. Since its inception in 2010, the women’s fashion and dresses label has endeavoured to build its experimental, fashion-forward aesthetic through its use of contemporary cuts, directional prints and premium fabrications – each collection hinging from a central theme. Headed by designer Siham Elmawey, each of the label’s eleven yearly collections can be seen as a capsule collection, each range standing independently from the other. Maintaining a focus on artistic design, the label’s garments are designed to create an emotional impact with the wearer. With each creation running deeper than just clean lines and following trends, they form a current collage of wearable innovation.