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Shoshanna Lonstein Gruss founded her label in 1998. Her new clothing label Shoshanna began as a revolutionary collection of day-to-night dresses with a focus on fit. Soon she launched swimwear and including a range of bikinis—offered in a range of mix-and-match cuts and sizes—this was revolutionary for swimwear consumers. Today, Shoshanna offers a range of beautiful and feminine tops, dresses and skirts. Perfect for summer parties and vacations.