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In late 2012, Jennifer Zuccarini founded the luxury lingerie and ready to wear brand Fleur du Mal. The name derives from the famous collection of poems by Charles Baudelaire, Les Fleurs du Mal.In 2017, Fleur du Mal opened a flagship boutique in the heart of Soho, 175 Mott Street in NYC. Los Angeles will be opening in Spring 2020.